Guinness Ghana Breweries PLC
Area Sales Manager
Function/Department: Sales
Location: Accra and Central Region
Reports To: Divisional Sales Manager
Job Level: L5A
Purpose of the Role:
The Area Sales Manager (ASM) leads commercial execution and drives the profitable growth of Guinness Ghana Breweries brands within assigned territories. The role ensures strong distributor management, superior market execution, capability development of the sales team, and delivery of volume, distribution, and visibility objectives aligned with the business commercial strategy.
Key Accountabilities:
Commit to Guinness Ghana Breweries' standards of Safety, Compliance, and Commercial Excellence.
Lead, coach, and manage a team of Sales Representatives to deliver volume, value, distribution, and execution targets.
Build and maintain strong relationships with Distributors, Key Accounts, Retailers, and other trade partners to enhance brand presence and drive market share.
Develop and implement territory sales plans based on market insights, consumer trends, and competitive intelligence.
Monitor and evaluate distributor performance, ensuring adherence to agreed KPIs and execution standards.
Collaborate with Marketing, Demand Planning, and Supply Chain teams to optimize product availability, activations, and trade programs.
Drive market execution excellence including distribution expansion, visibility, pricing compliance, and trade engagement.
Provide continuous coaching, performance management, and capability development for the sales team.
Key Requirements – Qualifications, Experience, Skills etc.:
Bachelor’s degree in Business, Marketing, or a related field.
Minimum of 5 years’ experience in sales, with at least 2 years in a supervisory or managerial role.
Strong commercial acumen, analytical capability, and understanding of FMCG route to market dynamics.
Proven track record of delivering results in a fast-paced FMCG or beverage environment.
Strong stakeholder management, negotiation, and communication skills.
Ability to lead teams, develop talent, and drive performance
How To Apply
Interested candidates should send their updated CVs to:
GGBL-GHANA.Resourcing@castel-afrique.com
Deadline for application: Monday, 26th January 2026.
Be cautious! Do not send money to a potential employer. Do not pay any money for a potential contract of employment or for pre-employment training.
Job Summary
Area Sales Manager role driving profitable growth of Guinness brands across Accra and Central Region. Leads sales teams, manages distributors, and delivers volume, visibility, and execution targets in a fast-paced FMCG environment.